In the dynamic realm of UX/UI design, Micro Animations play a pivotal role in shaping user experiences at ZoomInfo. These subtle yet impactful animations enhance interactions, provide seamless guidance, and significantly improve usability. By crafting our own set of tailored micro animations, we aimed to create an engaging and user-friendly experience that leaves a lasting impression.
Our goal was to integrate custom Micro Animations into our platform's main components, elevating interactions, guidance, and usability. With these subtle yet impactful animations, we aimed to create an enjoyable and user-friendly experience, fostering user satisfaction and loyalty to our platform.
The challenge arose from neglecting Micro Animations in our products and relying on existing libraries, resulting in inconsistencies and usability issues. To overcome this, we established a cohesive user interface by seamlessly integrating custom Micro Animations across all interactions, enhancing the overall user experience, and reinforcing our brand identity at ZoomInfo.
Dedicated to inclusivity, we ensured all our products and platforms are accessible to users of varying abilities.
Design Tokens streamlined the creation, maintenance, and scaling of products within our design system by offering a centralized set of visual attributes. At ZoomInfo, adopting design tokens ensured consistent style values across all platforms, guaranteeing alignment and a cohesive user experience.
The key factor in overcoming our Micro Animations challenge was establishing a collaborative design system. By creating a comprehensive library of design tokens, we standardized Micro Animations, eliminating inconsistencies, and achieved a polished user experience across platforms. This efficient approach allowed us to iterate, adapt to user feedback, and deliver captivating experiences at ZoomInfo.
These transitions use emphasized easing, which involves a rapid acceleration followed by a gentle deceleration, highlighting the conclusion of the transition.
These transitions use emphasized decelerate easing, which starts at peak velocity and gradually slows down to a gentle rest.
These transitions use emphasized accelerate easing, starting from rest and gradually increasing in velocity before reaching a peak.
These transitions are typically utilized for small utility-focused transitions that cover small areas of the screen.
These transitions are commonly employed for traversing a medium area of the screen.
These durations are frequently paired with Emphasized easing and are suitable for large, expressive transitions that encompass substantial areas of the screen.
With tailored and well-executed Micro Animations, our products have soared to new heights of user satisfaction and loyalty. Users are delighted by the seamless interactions and user-friendly experience, making them more likely to return and recommend our platform to others.
