ZoomInfo Lite is the go-to platform for sales professionals, offering easy access to valuable business information on millions of organizations and professionals at no cost, empowering them to identify promising leads and drive growth.
ZoomInfo Lite's primary goal was to attract new users and drive traffic to experience ZoomInfo's essential power for sales, encouraging users to upgrade or continue as freemium users, unlocking enhanced features through credit acquisition. With a seamless and powerful user experience, we showcased the premium platform's exceptional value while ensuring a positive lite version experience.
ZoomInfo Lite's main challenge was to preserve the premium platform's user experience while creating a distinct upgrade motion. We tailored features to meet the Lite version's unique needs, captivating users to explore premium offerings and inspire upgrades or credit purchases, striking a balance between familiarity and novelty to drive engagement and conversions.
Dedicated to inclusivity, we ensured all our products and platforms are accessible to users of varying abilities.
In ensuring ZoomInfo Lite's effectiveness, we conducted comprehensive market research, analyzing competitors and major players in the sales information domain. This study provided valuable insights, informing strategic design decisions to position ZoomInfo Lite as a competitive, user-centric solution.
ZoomInfo Lite addresses sales professionals' needs, focusing on Account Executives (AEs) for seamless lead qualification and efficient deal closures, and Sales Development Representatives (SDRs) for streamlined lead nurturing and optimized conversions. While highlighting AEs and SDRs, our user-centric design extends to meet the diverse needs of all sales professionals.
Based on our market insights, we seamlessly transitioned into wireframing, translating findings into actionable design strategies. With meticulous attention, we addressed gaps in competitor products, creating intuitive layouts that exceeded user expectations for a streamlined and enjoyable experience.
ZoomInfo Lite's user journey smoothly progresses from sign-up to plan selection. Exploring Lite features motivates users to upgrade, choosing between credit acquisition or premium plans. The streamlined checkout ensures a positive experience, guiding users to the pricing page for straightforward plan selection - a testament to our commitment to user-centric design for unlocking ZoomInfo's full sales potential.
To captivate potential users, we embraced a dynamic design approach that seamlessly merged product and marketing elements. Our interface vividly conveyed the essential power of ZoomInfo for sales, inspiring users to explore the platform while maintaining its distinct identity and familiarity with the premium version. This compelling experience motivated users to unlock the platform's full potential, whether through upgrades or credit purchases.
A key factor in elevating the ZoomInfo Lite platform was the enhancement of the upgrade experience. We introduced creative animations and assets to the platform, making the process more engaging and user-friendly.
ZoomInfo Lite's appealing design and enhanced upgrade experience drove user engagement and conversions, attracting new customers and significantly improving overall numbers. More and more customers upgraded to the premium platform, realizing the full potential of ZoomInfo for sales. The platform's success reflects remarkable growth and increased user satisfaction within the ZoomInfo ecosystem, solidifying its position as a delightful tool for driving sales success.
