Zoominfo

ux / ui
branding
illustration
animation

Overview

ZoomInfo is a leading business information platform that provides accurate data on millions of organizations and professionals, empowering growth. With cutting-edge technology, ZoomInfo offers valuable insights for sales, marketing, and recruiting teams, leading to measurable results and smarter strategies.

challenges
Revamp & Unify

To address the challenge of rapid growth and multiple platforms, we developed the RevOS suite - a comprehensive collection of products designed to streamline user experiences and enhance productivity. Unifying our platforms under the RevOS umbrella provided users with a seamless journey, fostering brand recognition and simplifying interactions with our diverse range of tools.

USABILITY

We focused on refining the user experience and enhancing usability across ZoomInfo's comprehensive range of tools.

ACCESSIBILITY

Dedicated to inclusivity, we ensured all our products and platforms are accessible to users of varying abilities.

SOLUTION
Market Research

We explored market dynamics, studying leading companies like Adobe and Microsoft, to understand how industry giants streamline multiple products under a single umbrella. This exploration directly shaped ZoomInfo's strategic decisions, enriching our understanding of industry best practices and inspiring innovative solutions for presenting a suite of products within the unified RevOS framework.

Unity & Consistency

In response to our market findings, we developed "Muze", ZoomInfo's comprehensive design system. It serves as the backbone of our visual identity, ensuring unity and consistency across products. Harmonizing visual elements, layout structures, and interactions, Muze creates a seamless experience. This key driver unifies the RevOS suite, delivering a cohesive journey for our users.

results
Engaging, Cohesive & Powerful

ZoomInfo successfully achieved a cohesive suite of platforms, each with its own unique touch. Empowered by ZoomInfo's robust data and technology, users now enjoy a consistent experience, effortlessly hopping between platforms with familiarity. This unified shell of invaluable resources empowers both new and existing users to make informed decisions, identify opportunities, and drive growth like never before.

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